ITSUA
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Retail Network

Fifty-plus multilingual corporate sites and store catalogues migrated off a mix of WordPress, Wix and Squarespace onto one Astro + Strapi stack — a shared component library, custom plugins, Shopify Plus synchronisation and enterprise integrations, all run from one place.

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CLIENT
Retail Network
VERTICAL
Retail
CATEGORIES
YEAR
2023
STATUS
Active
STACK
10 tools
§ 01
Context

A retail group with 50+ sites, and a different platform behind almost every one.

Corporate sites and store catalogues had accumulated across WordPress, Wix, Squarespace and more — each with its own editor, its own release path, its own bill and its own way of handling translations. Nothing could be changed across the estate at once, and the catalogues that mirror the transactional stores drifted out of step with them.

§ 02
Approach

One stack for the estate, one place to run it.

L1 · Consolidate Every site rebuilt from one library of highly customisable shared components, multilingual throughout Astro · Vue · React · Tailwind One codebase, every brand distinct
L2 · Centralise Several Strapi instances, each with staging and production, on the client's own infrastructure Azure · Cloudflare Whole estate from one place
L3 · Extend Custom Strapi plugins — sites builder, Shopify synchroniser, products/brands overview — plus CRM/ERP and marketing integrations Shopify Plus · Klaviyo · CRM/ERP Catalogues in step, operations connected
§ 03
Outcome

A techno-zoo replaced by one stack the client controls.

Every site builds from the same component library and is edited in Strapi, in each of the languages it trades in; store catalogues stay in step with the Shopify Plus stores through a synchroniser built as a plugin. Content, sites and environments are managed centrally on infrastructure the client already owned.

§ 04
Stack
ASTRO STRAPI MYSQL VUE REACT TAILWIND TYPESCRIPT SHOPIFY PLUS AZURE CLOUDFLARE
§ TESTIMONIAL
ITSUA.COM
2023 (active)
[ NDA ]

Retail Network (core)

RETAIL
SHOPIFY PLUS · SHOPIFY APP · LIQUID · NODE.JS · TYPESCRIPT · ERP/OMS · KLAVIYO
Shopify Plus core · connected ecosystem
§ 004 2023 (active)

Shopify Plus core · connected ecosystem

One connected ecosystem instead of parallel systems.

SHOPIFY PLUSSHOPIFY APPLIQUIDNODE.JSTYPESCRIPTERP/OMSKLAVIYO
domain Retail
client NEW LOOK VISION GROUP
categories Commerce
READ THE CASE STUDY →
Custom Software & Web Dev for Retail Company
“ITSUA stood out for its exceptional work ethic, remarkable responsiveness, and deep expertise.”
The client was pleased with ITSUA's work, which was first delivered in testing and then in production environments. The team always delivered on time and communicated via virtual meetings, emails, and messaging apps. The client was impressed by the team's work ethic, expertise, and flexibility.
Elena Pomazanova
Elena Pomazanova
VP IT, NEW LOOK VISION GROUP
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Retail Network (core)
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