Retail Network (core)
The Shopify Plus layer of the same retail group — custom storefronts and themes, a curated app stack, private apps, checkout, subscription and upsell flows, and integrations tying the stores to ERP, order management, delivery and marketing.
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→ REQUEST PROPOSALShopify wasn't just the store — it was the transactional core of everything around it.
Product data, orders, content and customer journeys were spread across external websites, a CMS, CRM/ERP systems and custom dashboards, each holding its own copy of the truth. Catalogue changes, order status and campaign data had to be reconciled by hand before anyone could act on them.
Storefront, app stack, integrations — one transactional layer.
| L1 · Storefront | Custom themes and storefronts — product pages, collections, checkout-related flows | Shopify Plus · Liquid · TypeScript | Conversion-focused, brand-consistent |
| L2 · Apps | Curated app stack plus private apps: subscriptions, upsell/cross-sell, SEO tooling, sales attribution, admin-side merchant workflows | Shopify App · Node.js | Merchant operations in one admin |
| L3 · Integrations | ERP / order management, product catalogues, delivery services, marketplaces, CMS and marketing platforms | ERP/OMS · Klaviyo · CMS | One connected ecosystem |
One connected ecosystem instead of parallel systems.
The stores run as the transactional core: product data, orders and customer journeys move between Shopify Plus, the CMS, CRM/ERP, fulfilment and marketing tools instead of being maintained twice. Merchants work from the Shopify admin, and storefront work goes into conversion rather than reconciliation.
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