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Be Military Fit
Commerce + content platform for a fitness brand built around being physically and mentally prepared, anywhere.
Be Military Fit
Fitness
Commerce · Website · Design & UX
2022
Storefront + content live
5 tools
Context
The brand sold programmes, classes and gear from three disconnected systems.
Storefront, content and marketing automation lived in separate tools; customers saw the seams.
Approach
One brand, two engines.
| L1 · Shop | Custom Shopify theme, checkout | Shopify · CSS | Transactional layer |
| L2 · Story | Articles, programmes, coaches | Strapi · Node.js | Owned content |
| L3 · Grow | Lifecycle, email, attribution | HubSpot | Compound retention |
Outcome
Commerce and content speak with one voice.
Customers move seamlessly between programme pages, gear, and class signups; marketing has one funnel instead of three.
Stack
SHOPIFY CSS STRAPI NODE.JS HUBSPOT
UI/UX Design & E-Commerce Dev for Fitness Company
“We're impressed with their speed of work and ability to take on multiple different project requirements”
ITSUA's work has successfully driven improvements in the platform's UI. Working collaboratively, the team communicates clearly and frequently and consistently delivers on time and within budget. They impress with their efficiency and ability to take on multiple project requirements.
